The Tour and Taste of IAH Influencer Event
Client: otg
OTG is a hospitality group that manages the concessions and shops at ten North American airports including the United hub at George Bush Intercontinental Airport (IAH). The client wanted to create a video invitation to send to influencers via Instagram DM. The event was intended to increase brand awareness for four new restaurants that recently opened at the terminal, Yume, Gavi, Q and Tanglewood. The art direction for each title sequence was inspired by the architecture and cuisine of the restaurant.
The Delta Experience at LGA
Client: otg
OTG is a hospitality group that manages the concessions and shops at ten North American airports including the Delta hub at LaGuardia Airport (LGA). The client wanted to create a video to support the RFP bid. I worked with business development and the marketing department to bring their vision to life with an animated roadmap of what OTG could bring to the table.
Cloud Academy Sizzle Reel
Client: cloud academy
Cloud Academy is an enterprise SaaS learning company that provides tutorials on cloud computing. Their learning platform targets both business looking to assess their employee competencies and consumers looking to improve their skills. They wanted to update their branding and make it less cold and technical.
To elevate the brand and make it warmer and more accessible to their customer base, I recommended taking a Human-centric approach by adding simple vector illustrations of men and women using technology in various situations. This would bring some much needed personality to a topic that is very technical.
WeMet Santa Instagram Video
Client: Juice labs
Juice Labs is a growth marketing agency in NYC. I was tasked with creating a video for Instagram to increase sign ups for their clients’ product, a Zoom session with Santa. I was provided user generated video of kids recording their wish list to Santa. I used the “Dear Santa…” as a hook to intrigue users into watching the video through to the end.